On April 2, 2025, the United States suddenly imposed a comprehensive tariff of 32% on Indonesia and other major trading partners. This trade protectionist measure directly hit the Indonesian furniture industry. As the largest economy in Southeast Asia, Indonesia has maintained a huge trade surplus with the United States for a long time, and furniture exports (about $250 million a year to the United States) bear the brunt. For Hythtone Furniture, which is mainly engaged in products such as Sofas, Chairs and coffee Tables, how to seize the opportunity to cooperate with Indonesia under this situation has become the focus of attention in the industry.

Judging from the market environment, in recent years, the Indonesian furniture market has shown strong growth potential, and it is expected to continue to grow at a compound annual growth rate of 7% from 2024 to 2028. The domestic infrastructure construction boom and the rapid urbanization process have promoted the continuous expansion of the construction market. In 2024, it will reach about 40 billion US dollars, ranking fifth in the world, which provides a broad development space for the furniture industry. In addition, Indonesia's huge population base, youthful population structure and growing middle class have increased the demand for modern and high-end home building materials.

 

Against this background, Hythtone Furniture can strengthen cooperation with Indonesia from various aspects. In terms of product strategy, products such as sofas, chairs and coffee tables are designed and improved according to local consumer preferences and home styles in Indonesia. For example, considering that Indonesia's climate is relatively hot and humid, more breathable and moisture-proof materials are used in the material selection; in terms of design style, it integrates Indonesian local cultural elements to create a product line with regional characteristics without losing a sense of modernity, so as to better meet the needs of the local market.

In terms of cooperation model, Hythtone Furniture can actively establish cooperative relations with local furniture manufacturers in Indonesia. First, use Indonesia's rich and relatively low-cost raw material resources to reduce production costs and improve product price competitiveness; second, quickly open up the Indonesian market with the help of local manufacturers' familiarity with the local market and sales channels. At the same time, it can also cooperate with large chain building materials supermarkets in Indonesia, such as mitra 10. The mitra 10 branches cover the whole of Indonesia. Its products include 12 categories such as hardware building materials and household products, with more than 600 suppliers and 50,000 products. By entering such supermarkets, the products can be improved. Exposure and sales volume.